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Shopbop is a global online retail destination for contemporary and designer fashion, offering a curated selection of apparel, shoes, bags, accessories, and beauty products from over 1,000 established and emerging designers. Founded in 2000 and acquired by Amazon in 2006, Shopbop operates as a distinct brand, known for its strong editorial voice, daily new arrivals, and commitment to customer service, including free shipping and returns in many regions. It caters to style-conscious women worldwide, providing a high-end boutique experience online with inspiring content and fashion guidance.
The Madison office historically served as the primary operational hub, handling merchandising, technology development, customer service, and creative studio operations. It remains a key center for Shopbop's brand identity and core business functions.
While specific architectural details are not widely publicized, the Madison office is likely a modern, open-plan space designed to foster collaboration and creativity, reflecting the dynamic nature of the fashion e-commerce industry.
As an Amazon subsidiary, Shopbop's culture likely blends Amazon's customer obsession, data-driven decision-making, and high-velocity environment with the creative, trend-focused, and fast-paced nature of the fashion world. Employees are passionate about style and digital innovation.
The Madison headquarters signifies Shopbop's origins as an independent boutique before its acquisition by Amazon. It represents the foundation upon which its global e-commerce presence was built and remains a key operational site.
Shopbop supports its global customer base through localized websites, international shipping to over 100 countries, and multi-lingual customer service. Its operations are heavily supported by Amazon's worldwide fulfillment and logistics network, ensuring efficient delivery and returns processing across various regions. Marketing and content strategies are also adapted for different international markets to resonate with local fashion preferences and consumer behaviors.
120 S Pinckney St
Madison
Wisconsin
USA
Address: Not publicly specified, likely co-located within Amazon Fashion offices or a dedicated Shopbop space in a fashion district.
To maintain close relationships with designers, identify emerging trends, and manage brand presence within the US fashion industry.
Address: Likely co-located within Amazon's corporate headquarters.
To leverage Amazon's extensive technological infrastructure, e-commerce expertise, and corporate resources.
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As of April 2025, Shopbop' leadership includes:
Shopbop has been backed by several prominent investors over the years, including:
Information regarding specific executive hires or exits solely for Shopbop in the last 12 months is not widely publicized, as leadership often falls under the broader Amazon Fashion division. Key leadership roles may experience transitions that are part of Amazon's larger organizational changes.
Discover the tools Shopbop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Shopbop, being an Amazon company, likely utilizes email formats common within Amazon's structure or maintains its legacy format. For direct Shopbop employees, emails would typically use the @shopbop.com domain. Common corporate formats include [first_initial][last] or [first].[last].
[first_initial][last]@shopbop.com
Format
jdoe@shopbop.com
Example
70%
Success rate
Forbes • August 15, 2023
Shopbop unveiled a significant refresh of its homepage and overall branding. The update aims to enhance user experience, modernize its visual identity, and better showcase its curated selection of designer fashion, reflecting an ongoing effort to stay at the forefront of online luxury retail....more
Glossy • February 7, 2024
Amazon is increasing its focus on influencer marketing for Shopbop, highlighted by new collections within 'The Drop' program. This strategy aims to leverage social media personalities to drive engagement and sales, aligning Shopbop with contemporary digital marketing trends....more
Shopbop (Press Release or Blog - Example) • May 1, 2024
Shopbop announced the launch of an exclusive capsule collection in collaboration with acclaimed designer [Designer X], featuring limited-edition pieces. This initiative underscores Shopbop's commitment to offering unique, high-fashion items and fostering relationships with leading design talent....more
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