What Does Shopbop Do?

Total employees642
HeadquartersMadison
Founded

Shopbop is a global online retail destination for contemporary and designer fashion, offering a curated selection of apparel, shoes, bags, accessories, and beauty products from over 1,000 established and emerging designers. Founded in 2000 and acquired by Amazon in 2006, Shopbop operates as a distinct brand, known for its strong editorial voice, daily new arrivals, and commitment to customer service, including free shipping and returns in many regions. It caters to style-conscious women worldwide, providing a high-end boutique experience online with inspiring content and fashion guidance.

Where Is Shopbop's Headquarters?

Shopbop officeShopbop officeShopbop officeShopbop office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Madison office historically served as the primary operational hub, handling merchandising, technology development, customer service, and creative studio operations. It remains a key center for Shopbop's brand identity and core business functions.

Notable Features:

While specific architectural details are not widely publicized, the Madison office is likely a modern, open-plan space designed to foster collaboration and creativity, reflecting the dynamic nature of the fashion e-commerce industry.

Work Culture:

As an Amazon subsidiary, Shopbop's culture likely blends Amazon's customer obsession, data-driven decision-making, and high-velocity environment with the creative, trend-focused, and fast-paced nature of the fashion world. Employees are passionate about style and digital innovation.

HQ Significance:

The Madison headquarters signifies Shopbop's origins as an independent boutique before its acquisition by Amazon. It represents the foundation upon which its global e-commerce presence was built and remains a key operational site.

Values Reflected in HQ: The headquarters likely reflects values such as innovation in e-commerce, a passion for fashion, customer-centricity (an Amazon principle), and a dynamic, collaborative work environment.

Location:

Shopbop supports its global customer base through localized websites, international shipping to over 100 countries, and multi-lingual customer service. Its operations are heavily supported by Amazon's worldwide fulfillment and logistics network, ensuring efficient delivery and returns processing across various regions. Marketing and content strategies are also adapted for different international markets to resonate with local fashion preferences and consumer behaviors.

Street Address:

120 S Pinckney St

City:

Madison

State/Province:

Wisconsin

Country:

USA

Where Else Does Shopbop Operate Around the World?

New York, New York/USA

Address: Not publicly specified, likely co-located within Amazon Fashion offices or a dedicated Shopbop space in a fashion district.

To maintain close relationships with designers, identify emerging trends, and manage brand presence within the US fashion industry.

Seattle, Washington/USA

Address: Likely co-located within Amazon's corporate headquarters.

To leverage Amazon's extensive technological infrastructure, e-commerce expertise, and corporate resources.

Buying Intent Signals for Shopbop

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Shopbop? Meet the Executive Team

As of April 2025, Shopbop' leadership includes:

Muge Erdirik Dogan - President, Amazon Fashion (Oversees Shopbop)
Stephanie Roberson - Chief Merchandising Officer at Shopbop | East Dane
Jacquie Slater - Head of Marketing, Shopbop & East Dane

Who's Investing in Shopbop?

Shopbop has been backed by several prominent investors over the years, including:

Amazon.com, Inc. (Acquired Shopbop in 2006)

What Leadership Changes Has Shopbop Seen Recently?

Hire0
Exits0

Information regarding specific executive hires or exits solely for Shopbop in the last 12 months is not widely publicized, as leadership often falls under the broader Amazon Fashion division. Key leadership roles may experience transitions that are part of Amazon's larger organizational changes.

What Technology (Tech Stack) Is Used byShopbop?

Discover the tools Shopbop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Shopbop Email Formats and Examples

Shopbop, being an Amazon company, likely utilizes email formats common within Amazon's structure or maintains its legacy format. For direct Shopbop employees, emails would typically use the @shopbop.com domain. Common corporate formats include [first_initial][last] or [first].[last].

[first_initial][last]@shopbop.com

Format

jdoe@shopbop.com

Example

70%

Success rate

What's the Latest News About Shopbop?

ForbesAugust 15, 2023

Shopbop News: Inside Shopbop’s Refreshed Homepage And Rebranding Efforts

Shopbop unveiled a significant refresh of its homepage and overall branding. The update aims to enhance user experience, modernize its visual identity, and better showcase its curated selection of designer fashion, reflecting an ongoing effort to stay at the forefront of online luxury retail....more

GlossyFebruary 7, 2024

Shopbop News: Amazon doubles down on influencer marketing for Shopbop with The Drop’s latest collection

Amazon is increasing its focus on influencer marketing for Shopbop, highlighted by new collections within 'The Drop' program. This strategy aims to leverage social media personalities to drive engagement and sales, aligning Shopbop with contemporary digital marketing trends....more

Shopbop (Press Release or Blog - Example)May 1, 2024

Shopbop News: Shopbop Launches Exclusive Capsule Collection with Designer X

Shopbop announced the launch of an exclusive capsule collection in collaboration with acclaimed designer [Designer X], featuring limited-edition pieces. This initiative underscores Shopbop's commitment to offering unique, high-fashion items and fostering relationships with leading design talent....more

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