Published Date:
April 30, 2024

Top 9 Zoho Social Alternatives for 2024

With each passing day, the number of social media users is growing and the quest to create relatable content is becoming more challenging. Businesses, small or big, cannot steroid their growth with the old-age methods of posting content and expecting engagement on it. To create content that REALLY resonates with the audience, you need a social media management tool but that’s not it.

While Zoho Social is cool and a preferred choice in the market, there is a treasure trove of alternatives offering much more at lesser bucks!

Stay tuned because, by the end of this blog, you’ll be able to make an informed decision about choosing a social media management tool as per your requirements.

Why should you consider Zoho Social alternatives?

No doubt that Zoho Social comes with ample useful features such as bulk scheduling, in-depth analytics, social listening, publishing calendar, etc. for multiple social media platforms. But with these abundant features, comes an abundant cost to be paid. If you can afford it, kudos to you but it’s always better to look for cost-effective spending for your social media management tools, isn’t it?

AI capabilities 

Gone are the days when social media marketing was like tending to a garden with bare hands, where each post meticulously crafted post sheer observation and hands-on trend research. Now with AI making inroads into content creation, whipping up engaging content is akin to waving a magic wand in the digital world to come up with great content.

AI is doing more than what’s expected out of it - predict trends, automate workflows, generate content ideas, activity tracking, new tracking to generate trending topics, analyze data (at lightning speed), etc. This allows brands to skip hours and hours of scrolling to come up with their next social media content idea and keep their bandwidth focused on strategy and creativity.

Similarly, when AI works on top of social media management tools, social media managers are able to whip up tons of actionable insights on a daily/weekly/monthly basis quickly. Moreover, AI is also able to analyze data patterns and summarize patterns into recommendations taking  a chunk of time spent on data analysis and reporting.

Pricing

While Zoho Social’s feature offerings can attract you with their Bulk Scheduling, Publishing Calendar, Listening, and Analytics, little do you know, unlocking its full potential comes with a hefty price tag.

Given the reviews around unresponsive customer support and heavy pricing, it’s necessary to find the right tool that helps you get better features, better customer experience, and less heavy on your pocket.

Collaboration & Approval

Your Zoho alternative must also facilitate multiple team members to keep an eye on the social marketing content pipeline. Moreover, they must be able to use team collaboration features and edit, review, and publish on the go on customized workspaces which makes it suitable for all work environments - remote, hybrid, or office teams. The tool must also sport customized approval flows and eliminate dependencies and bottlenecks by simply publishing with one click for multiple social media channels. That’s what you get with handling social marketing on Highperformr.

Top 9 Zoho Social Alternatives 

Amidst the shackle of limitations in features, analytics, customizations, cost-effectiveness, customer support, and user experience, it’s essential to leave the familiar confines of Zoho Social and open yourself up to a whole new world of social media management platforms. 

We’ll help you skip researching alternatives to Zoho Social and list everything down here.

1. Highperformr

Highperformr’s AI-driven platform empowers businesses to effortlessly enhance their online presence. Seamlessly write, share, and engage with your audience while igniting business growth. At the core lies the ingenious Social AI, mastering the art of crafting captivating content. Tailor it to your style, audience, and preferences, and watch as it sparks daily inspiration, freeing you from the mundane task of idea-hunting.

Features

  • Social AI: Use Social AI for content creation and social calendar management. Schedule posts on LinkedIn and X efficiently with AI-guided insights.
  • Team Collaboration: Enable seamless teamwork with unlimited user access with various privileges (Admin, Publisher, Content Creator, & Collaborator). Collaborate on post drafts, offer feedback, and ensure alignment before publishing.
  • Post Scheduler & Consistency Tracker: Colour-coded tracker that gives a view of regular posts, next posts to be published, etc. Consolidate view of posts that are going to be published by all team members.
  • AI-writing: Add your company bio, topics, preferred websites and the target audience on Highperformr for the AI to create tweets and Linkedin posts. You can also define the writing style and tone of voice that the brand will have and add content sources from where AI can generate ideas.
  • Automation: Enable automation on adding reposts, delay between thread posts, AI-drafts for X and make it easier to maintain a quality social media presence.
  • Analytics: Comprehensive analytics that helps in gaining insights into social performance, top followers, and engagement trends. This allows you to refine strategies based on valuable data.

Highperformr vs Zoho Social

Zoho Social Highperformr
1. Zoho Social has high pricing as compared to other tools.
2. Doesn’t offer a free plan.
3. Long TATs for customer support.
4. Less accurate/not-so-advanced reporting features.
5. Doesn’t offer free tools.
5. Not the best UI on the tool.
6. Frequent scheduling and workflow issues.
1. Has an average pricing with the strength of unlimited team members in one plan.
2. Offers a ‘forever free’ plan
3. Necessary guidance, tooltips, and responsive customer support.
4. Rich analytics and reporting features.
5. Offers ample free tools such as bio generator, downloaders, content generator as per tone of voice, etc.
6. Extremely versatile tool as per user reviews.
7. Customized workflow and features.

Highperformr's strength lies in its Social AI, which enables users to stay consistent and generate an endless stream of ideas for X and LinkedIn posts. Along with Social AI, Highperformr’s workflow and approval automations enable employees from different business functions to participate in larger brand awareness and employee advocacy campaigns. In comparison, Zoho Social does have many features for scheduling posts and generating basic reports. However, AI features are non-existent on the platform. Zoho Social may only be suitable for businesses that wish to integrate solutions from Zoho’s larger suite of SaaS solutions.

Summary: Social media managers often find themselves on the horns of a dilemma: maintaining consistency on social platforms while continuously generating fresh ideas. Balancing both tasks simultaneously becomes overwhelming. Highperformr solves this problem while Zoho Social doesn’t.

2. SocialPilot

SocialPilot simplifies social management for professionals, teams, and small as well as large businesses with its advanced scheduling & analytics features across social media platforms.

Key features of SocialPilot:

  1. The AI assistant will take over your social media content creation and save your efforts for better things.
  2. Allows you to manage multiple brands for multiple clients.
  3. Takes reviews and feedback to the stage with its customized approval workflow.

Pros & Cons of Social Pilot

Pros
  • Multiple accounts in one place.
  • Affordable prices in the market, and a lot better than Zoho Social’s prices.
  • Easy set-up for all social media platforms.
  • Much appreciated calendar view.

Cons

  • Frequent scheduling glitches.
  • Limitations when scheduling posts on Instagram accounts.
  • Not user-friendly as in the current world.
  • Frequent downtime leads to challenges in maintaining a healthy social media presence.
  • Inability to tag on Instagram & Facebook.

Pricing

  • Agency+ : $200 per month
  • Agency : $100 per month
  • Small Team : $50 per month
  • Professional : $30 per month

3. Hootsuite

Hootsuite, as a social media management platform, has gained a fair share of user trust in the market by allowing seamless ‘schedule posts’ feature, managing paid and organic streams together. We’ll keep it short and crisp by taking you through its features and show you how it’s a considerate alternative.

Key features of Hootsuite

  1. Hootsuite offers in-depth analytics and reporting that pack a punch, aiding your social media marketing game!
  2. Helps you stay on top of all your direct messages, comments, and tags by bringing them in a single social inbox.
  3. This alternative to Zoho Social, Hootsuite, lets you schedule posts across your calendar and seamlessly auto-publish them.

Pros & Cons of Hootsuite

Pros
  • Multiprofile scheduling
  • Schedule and publish directly from Hootsuite
  • Post-time optimization
  • Create posts (unlimited)
  • Integrates with Canva & built-in Grammarly
Cons
  • It no longer offers a free plan
  • Support is slow to reply
  • Expensive than other social media tools (including Zoho Social)
  • Doesn’t integrate with Google business profile

Pricing

  • Professional : $99/month
  • Team : $249/month

4. Sprout Social

Sprout Social, as a social media management tool is known to derive tangible business benefits, & fortify market presence. With almost similar features as other tools, it is best suited for larger organizations or agencies looking for advancement in their social media analytics tool.

Key features of Sprout Social

  1. Sprout’s sharp ears and keen eyes make it a master at monitoring and listening.
  2. Sprout’s arsenal of reports, content calendars, and analytics can drive engagement possibilities for social media managers.
  3. Customizable reports, effortless exporting, and scalable solutions for your social needs!

Pros & Cons of Sprout Social

Pros
  • User-friendly tool.
  • Schedule and publish social media content seamlessly.
  • Above the par review management system.
  • Centralized inbox for all channels.
  • Robust analytics and reporting.
  • 30-day free trial (no credit card required).
Cons
  • No complimentary plans are available like other brands.
  • It’s expensive - $249 per month.
  • Slower customer support response time.
  • Limited publishing options.
  • Unavailability of important features for scheduling and analytical reporting.

Pricing

  • Standard : $199 per seat/month
  • Professional : $299 per seat/month
  • Advanced : $399 per month/month

5. Sprinklr Social

This tool allows you to unlock the turbo boost for your customer-facing teams by giving you different solutions such as data-driven insights, and AI-driven content creation, eventually helping in customer engagement.

Key features of Sprinklr Social

  1. Gets you in the driver's seat of your social journey with its customizable dashboards.
  2. Decipher emotions with the help of sentiment analysis on this tool.
  3. This tool can help you ace the digital psyche with the help of identifying user’s patterns & behaviors.

Pros & Cons of Sprinklr Social

Pros
  • Easy access to all of our buys and creative assets.
  • Dashboarding & analytics are very easy to set up, share & filter.
  • The dashboard has a flexible design compared to the complex UI on Zoho Social.
  • The platform offers extensive reporting and analytics capabilities.
  • The convenience of scheduling content across many channels at once.
Cons
  • Doesn’t have fundamental management options.
  • Complex, expensive, and has a steep learning curve which can be difficult for businesses to navigate.
  • Broken Reporting dashboards and unreliable numbers.
  • The platform isn't integrated enough to correctly tag.The customer service/ support team is unresponsive and unsatisfactory.

Pricing

  • Advanced Plan : $299 per seat/month

6. SocialBee

SocialBee aids in marketing strategies, scheduling, audience tracking, content management, and a plethora of other essential tasks and helps agencies, small businesses, large as well as mid-size businesses, and freelancers achieve their social media goals.

Key features of SocialBee

  1. Lets you effortlessly craft customized posts for multiple platforms in mere moments, freeing up time for what truly matters.
  2. Lets you stay ahead of the curve by curating a diverse array of posts and scheduling them precisely when your audience is most engaged.
  3. Generate insightful social media reports, monitor account growth, delve into audience data, and gauge post-performance—all with a breeze.

Pros & Cons of SocialBee

Pros
  • Post & Hashtag organizer makes it a set-and-forget tool.
  • Covers the majority of channels.
  • Unlimited queue schedule.
  • Up to 25 social profiles.
  • Integrations for Canva, Unsplash, GIPHY, Quuu, URL shorteners, Pabbly and Make, unlike Zoho Social.
Cons
  • Not so great UI/UX.
  • Tiresome loading speed.
  • Possible glitches during posting & scheduling content.
  • Limitations in Instagram posting & scheduling.
  • Complex usage & less guidance on the tool.

Pricing

  • Bootstrap : $29 per month
  • Accelerate : $49 per month
  • Pro : $99 per month

7. Loomly

Loomly can enable marketing teams to foster successful online brand growth through team collaboration, auto posting, and analytics for large/mid-sized as well as small businesses.

Key features of Loomly

  1. Loomly streamlines the entire publishing journey, from crafting captivating posts with post ideas to enhancing their impact with post optimization tips.
  2. Preview your posts with lifelike mockups, and collaborate seamlessly as a team with approval workflows and custom workflows to ensure every post is perfect before it goes live.
  3. Lets you effortlessly schedule your content across social media channels and track your triumphs with advanced analytics.

Pros & Cons of Loomly

Pros
  • A custom social network that allows you to post to almost any service.
  • User-friendly platform.
  • Custom approval workflow.
  • Constantly open to improvements, unlike the rigid system at Zoho Social.
  • Upload and schedule posts from Google Drive or any other medium.
Cons
  • Frequent glitches in connecting social media calendars to accounts.
  • Can’t ‘copy all’ posts to another calendar at once.
  • Manual posting on Instagram.
  • Not optimized for mobile devices.
  • Limited features & functionality.

Base: $42 per month

Pricing

  • Base : $42 per month
  • Standard : $80 per month
  • Advanced : $175 per month
  • Premium : $369 per month

8. Agorapulse

Agorapulse is emerging as a comprehensive social media management software, encompassing scheduling, engagement, monitoring, robust analytics, and reporting functionalities.

Key features of Agorapulse

  1. Create, add, and schedule regular posts as well as Instagram stories and carousels, regardless of what plan you’re on.
  2. Agorapulse lets you filter your content calendar by text, video, and image which makes it so much easier to find the content you’re looking for.
  3. Granular statistics about your audience, engagement, reach, content, stories, community management, and even response times.

Pros & Cons of Agorapulse

Pros
  • Unique Shared Calendar function, which allows you to not only share and directly collaborate on upcoming social media posts.
  • Has a social inbox.
  • Responsive customer support, unlike what we know from Zoho Social’s reviews.
  • Intuitive user interface.
Cons
  • Confusing and expensive pricing structure.
  • Frequent issues with the payment process.
  • Issues with the website crashing and consuming a lot of RAM when uploading CSVs.
  • Analytics are insufficient, and lack depth and detail.

Pricing

  • Standard : $49 per user/month
  • Professional : $79 per user/month
  • Advanced: $119 per user/month

9. Sendible

Sendible social networks together into a centralized hub and help you elevate your brand by collaborating with clients and teams to plan, create, post/schedule, and track your next big idea.

Key features of Sendible

  1. Find an ocean of post ideas on this social media management tool, when planning your next post.
  2. Detailed reports & trends to help you understand what’s working and what’s not.
  3. Clients can onboard on the same dashboard and collaboration (without sharing passwords)

Pros & Cons Of Sendible

Pros
  • Reports hub for tracking analytics, better than most analytics tools.
  • Real-time interactions with the audience.
  • Identifies brand influencers and monitors mentions.
  • Quick posting features.
Cons
  • Management of commenting and messages.
  • Doesn't allow post promotions ahead of time.
  • The cost of premium services is higher than the average costs of alternatives to Zoho Social.
  • Limited reporting and analytics features.
  • No option to manage Pinterest accounts.
Pricing
  • Creator : $29 per month
  • Traction : $89 per month
  • White Label : $240 per month
  • White Label+ : $750 per month

Conclusion

Quite a read, huh?

If you have reached here, we hope you have a fair idea of which social media management tools are in the market and why your business needs to consider an alternative to Zoho Social. While top alternatives to Zoho Social are going heavy in the market and are offering more than just a big name, it’s best to know the right tool before paying for it or at least through free trials.

That’s why Highperformr offers a ‘free forever’ plan so that you know what you’ll be spending on, unlike Zoho Social. So, what are you waiting for? Get started!

Frequently asked questions

1. Is there a free version of Zoho Social?
2. What platforms are supported by Zoho Social?

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