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7 Sprout Social Alternatives for Efficient Social Media Management

Juggling multiple social media accounts can be pretty overwhelming. And if Sprout Social is not serving your needs, then it's time to find a tool that does.

Perhaps you need a feature Sprout Social doesn't offer, or maybe it just doesn't suit your budget. Whatever your reason, finding the right Sprout Social alternative can feel like finding a needle in a haystack, particularly with a gazillion martech tools out there.

So are you a small business owner who wants to simplify? Or are you a social media manager who wants to improve your workflow? If yes, then you're in the right place! 

This guide will provide a comprehensive list of the top seven Sprout Social alternatives to effectively manage your social media presence and stay ahead of your competitors. So, let's get started and explore the best options available.

What is Sprout Social?

Sprout Social is a social media management platform designed to help businesses handle their social media interactions more efficiently. This tool helps manage, post, monitor, and analyze your company's social media from a single dashboard, effectively centralizing the process.

1. Features

Sprout Social has several key features that attract businesses:

  • Content Scheduling: It allows you to plan and automate posts across different social networks.
  • Social Media Monitoring: You can monitor what's being said about your brand and track engagement.
  • CRM Capabilities: Sprout Social keeps track of your conversations with customers, helping build better relationships.
  • Analytics: The platform can analyze social media performance to help refine strategies and show ROI.
  • Team Collaboration: Multiple team members can coordinate campaigns and responses.
  • Mobile App: It offers a mobile app to manage your social media on the go.

2. Pricing

Sprout Social offers several pricing tiers, each with additional features and capabilities. Here's a concise overview of Sprout Social's current pricing tiers without the additional features.

Standard Plan

  • Price: $199 per seat/month when billed annually ($249 billed monthly).

Professional Plan (Most Popular)

  • Price: $299 per seat/month when billed annually ($399 billed monthly).

Advanced Plan

  • Price: $399 per seat/month when billed annually ($499 billed monthly)

Enterprise Plan

  • Price: Custom pricing

Pricing is subject to change, so check the Sprout Social pricing page periodically for the most up-to-date information.

3. Pros and Cons of Sprout Social

Based on customer reviews from G2, here's how Sprout Social stacks up.

Pros:

  • User-Friendly Interface: Many users find the platform straightforward to navigate.
  • Excellent Customer Service: Users frequently mention high-quality, responsive customer support.
  • Comprehensive Analytics: People appreciate deep-dive analytics, allowing detailed performance tracking.

Cons:

  • Pricey for Small Businesses: The cost can be a bit too much for those just starting out or with limited budgets.
  • Inflexible Reporting: Some users mention that reporting can be rigid and sometimes not fully customized.
  • Complex Features: With its multitude of features, there can be a steep learning curve for some users, and navigating all the functionalities might be overwhelming at first.

Why Do You Need Sprout Social Alternatives?

While Sprout Social is a robust and comprehensive social media management tool, individuals or businesses might seek alternatives for the following reasons:

1. Too expensive

Sprout Social might have a price point that's too high for your budget. The cost per seat may be prohibitive, particularly if you're a small business or a solo entrepreneur. Moreover, Sprout Social can be pricey for users needing a social media management tool for just one or two platforms. For such users, Sprout social pricing cannot justify the value they get from the platform.

For this reason, consider more budget-friendly alternatives that meet your primary social media management requirements and better suit your financial situation.

2. Lacks AI features

Sprout Social lacks robust AI capabilities which is a dealbreaker for modern-day content creators and brands. Sprout Social AI features are limited to: changing the tone of voice and generating 3 copy variations for a post. Moreover, it lacks auto-scheduling capabilities making the obsolete in comparison to Gen-AI powered social media tools.

2. Lacking Specific Features & Integrations

While Sprout Social offers a wide range of features, you may not need all of them. If you're only interested in a handful of specific functionalities, you could be paying for additional features you don't require or use.

On the other hand, you may need a specific feature or integration that Sprout Social lacks. In that case, you may need to find a better match with another tool.

3. Complex UI and a Steep Learning Curve

The interface and user experience of Sprout Social may feel a bit overwhelming or complex, especially if you're new to social media management tools.

A more straightforward and intuitive alternative helps you hit the ground running without requiring much transitional time.

4. Lack of Customization and Scalability

You may find that Sprout Social doesn't offer the customization you need for your unique workflows. Also, as your business grows, you'll want a tool that scales well with your increasing demands without incurring high costs.

Top 7 Sprout Social Alternatives

Here's the list of 7 Sprout Social alternatives that are worth considering.

1. Highperformr

Highperformr is designed to supercharge your social media strategy, especially on Twitter, by offering an array of tools focused on analytics, performance tracking, and optimizing post schedules.

This platform stands out for its user-friendly interface and AI-driven features, making it an excellent option for individuals, small businesses, and professionals looking to deepen their engagement and extend their reach on social media.

Key Features

AI-content ideation & creation: Users can train the AI with news websites, blogs and reddit spaces to ideate and create tweets and Linkedin posts based on content from the sources you choose. Users can also customize the tone AI-generated posts by adding links to blog posts and linkedin posts.

  • AI Coach: Highperformr features a robust AI coach that refines and develops your content ideas, adapting them seamlessly to your unique tone. It prompts you with ways to write a post about a topic, convert an article into a post or a thread, or make your content more engaging and captivating.
  • Scheduling: With Highperformr, you can schedule your posts at the optimal time, whether as single posts or threads.
  • Analytics and Insights: Highperformr offers robust social media analytics features that help you visualize data rather than depicting mere numbers of your social media performance. It gives you valuable daily, weekly, and monthly insights tailored to your social media goals based on trends, guiding your journey to a more substantial online presence.
  • Automation: With its built-in automation components, Highperformr lets you schedule content for months ahead, leaving the stress of publishing to the platform. This ensures consistency and regularity in your social posting calendar.
  • Collaboration: Highperformr enhances team collaboration in social media campaigns by streamlining real-time communication, editing, and approval processes on a unified platform. Teams can effortlessly brainstorm, edit, and review drafts, ensuring seamless approvals with a single click. With dedicated workspaces and role-based access controls, Highperformr offers an integrated solution for managing multiple projects and users, simplifying social media management across teams.

Pricing

  1. Free Tier: some text
    • Perfect for individuals and startups beginning their journey in social media.
    • Manage one Twitter account.
    • Features include unlimited post scheduling, drafts, AI-generated tweet templates, idea generation, focused writing mode, and a calendar view.

  2. Professional Tier: some text
    • It is designed for seasoned professionals and businesses that aim to amplify their social media impact with advanced publishing tools, deeper analytics, and heightened engagement capabilities.
    • Pricing details, such as adding more social accounts, in-depth analytics features, or enhanced customer support structures, would typically be found here. It's priced at $199/year.

Whether you're just starting or looking to optimize your social media strategy further, Highperformr offers valuable solutions tailored to a wide range of requirements.

2. Hootsuite

Hootsuite is a robust social media management tool catering to businesses of different sizes. With its user-friendly dashboard and ability to manage multiple accounts across various social media platforms, Hootsuite fosters an efficient and productive workflow for social media management. 

It equips users with features to schedule posts, monitor social media activity, and analyze performance readily. Whether you're a small business, a large company, or a marketing professional, Hootsuite's all-in-one approach to social media management allows a smooth workflow, enabling you to focus on creating engaging content and growing your social media presence.

Key Features

  • Post Scheduling: Schedule content to be posted optimally and manage your social media updates more efficiently.
  • Social Media Monitoring: Monitor your social media activity, mentions, and relevant conversations efficiently from a single dashboard.
  • Analytics: In-depth reporting and analytics enable insights into content performance, helping to inform and refine your social media strategy.

Pricing

  • Free: one user / two social accounts 
  • Professional: $99/month, one user / ten social accounts 
  • Team: $249/month, three users / 20 social accounts 
  • Business: $739/month, five users / 35 social accounts 
  • Enterprise: Custom pricing, unlimited users / 50+ social accounts

3. Buffer

Buffer is a social media management platform known for its simplicity and intuitive design. It offers an easy way to schedule, publish, and analyze social media performance across various platforms from one location.

With Buffer, you can streamline your social media processes, gaining more time to create and engage.

Key Features

  • Post Scheduling: Schedule your posts ahead of time and ensure they are published when your audience is most active.
  • Platform Integration: Manage multiple social media channels, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, in one place.
  • Performance Analytics: Analyze your posts' performance and gain insights to fine-tune your strategy.

Pricing

Buffer's pricing structure is quite flexible. It offers a free plan and various tiered premium plans. Plans with more robust analytics tools start at $6 per month.

4. Later

Later is a visually focused social media management tool for platforms like Instagram, Facebook, Pinterest, and Twitter.

Its unique selling proposition is streamlining content planning, scheduling, and analyzing visual content. It's particularly well-suited to brands, businesses, and influencers with a heavy emphasis on visual storytelling.

Key Features

  • Visual Calendar Planning: Schedule and plan your posts with a visual content calendar. See how your feed will look before it goes live.
  • Media Library & Organization: Build a centralized media library and organize photos and videos for easy access and posting.
  • Instagram Story Scheduling: Plan and schedule Instagram Stories ahead of time.
  • Easy Drag-and-Drop Attribute: Use a simple drag-and-drop interface to schedule your posts.
  • Optimal Timings: Utilize data analytics to determine the best time to post for maximum engagement.
  • Multi-Channel Integration: Manage and schedule content across multiple platforms like Instagram, Facebook, Pinterest, and Twitter.

Pricing

The pricing model for Later doesn't include a Free Plan. It starts at $25 per month and allows you to manage any one of your social media accounts.

5. SocialBee

SocialBee is a comprehensive tool for creating, scheduling, and managing content on various social networking platforms. It is designed for small and medium-sized businesses, entrepreneurs, and freelancers looking to grow their online presence.

Key Features

  • Content Categorization: Organize content into various categories for easier scheduling and management.
  • Evergreen Posting: Rotate and recycle evergreen content to keep your profiles active.
  • Post Customization: Tailor posts for each social platform while scheduling to optimize engagement.
  • Content Calendar: View and organize your scheduled and posted content with an intuitive calendar view.
  • Analytics and Reporting: Track performance metrics and get reports to understand audience engagement.
  • Social Profiles Integration: Support for various platforms, including Twitter, Facebook, LinkedIn, Instagram, and more.

Pricing

SocialBee's pricing model offers different tiers suitable for varying needs, with a free trial available to test out features. The base plan typically starts at around $24/month, which includes essential features like content categorization, scheduling, and analytics, making it a budget-friendly choice for startups and individuals. Advanced plans with added features and integrations are priced higher, catering to larger businesses or agencies looking for more comprehensive social media tools.

6. Sendible

Sendible is a social media management platform that caters explicitly to agencies and businesses that need to manage social media for multiple clients. It delivers a suite of tools for creating, scheduling, engaging with, and analyzing social media content.

Key Features

  • Unified Social Inbox: Keep track of social interactions and messages across multiple accounts in one place.
  • Customizable Scheduling: Efficiently plan and dispatch content using the interactive calendar or queue content to post at optimal times.
  • Detailed Analytics: Gain valuable insights with in-depth social media reporting and analytics tools.
  • Content Suggestions & RSS Feeding: Find fresh content to share and easily publish stories from RSS feeds.
  • Bulk Scheduling: Upload and schedule multiple posts at once, which is ideal for campaign launches or maintaining posting consistency.
  • Client Management: Collaborate seamlessly with clients, with tailored access for team members and clients to review and approve content.

Pricing

Sendible offers a range of pricing options suitable for different needs and scales. Typically, it starts with a basic plan geared towards solopreneurs and extends to more comprehensive packages that support larger teams and client rosters. The basic plan starts from $29/month and includes a set number of services, queues, and posts per month with basic reporting. More advanced plans provide additional services, users, and enhanced reporting capabilities, adjusting pricing accordingly.

7. Agorapulse

Agorapulse is a unified social media management platform designed to streamline social media interactions, content scheduling, and analytics across multiple platforms. It stands out for its comprehensive set of tools catering to businesses, agencies, and social media managers seeking an organized and practical approach to social media marketing.

Key Features

  • Unified Social Inbox: Manage all your social media messages, comments, and mentions from one inbox, ensuring no communication is missed.
  • Content Publishing & Scheduling: Plan, schedule, and publish content across different social media channels from a single dashboard.
  • Social Listening: Track keywords, hashtags, and brand mentions to monitor what's being said about your business and engage with your audience promptly.
  • Advanced Reporting: Access detailed performance analytics to understand your social media strategy's impact and make data-driven decisions.
  • Team Collaboration: Allocate tasks, set up workflows, and collaborate with team members within the platform to enhance efficiency.
  • Competitor Analysis: Monitor your competitors' social media performance and strategy to benchmark and learn from their successes and failures.

Pricing

Agorapulse offers a range of pricing to suit various business sizes and scopes. It starts with a basic package suitable for small teams or individuals and moves up to more comprehensive options for larger organizations with more extensive needs. The platform's pricing begins at $69/month, and you can manage ten different social media profiles.

Stick With The Best

If you want to streamline your social media management, numerous tools are available to help you publish content, interact with your followers, and evaluate your posts' success. To find the perfect solution, consider the social media platforms you use, how often you post, the level of detail you desire in your analytics, and your budget.

Among these tools, Highperformr stands out not just for its many features but also for its user-friendly interface, which makes it a breeze to navigate. And the best part? It's free to use.

But what works best can depend on what you need. So, picking a tool that matches your social media needs and aligns with your goals is crucial. This way, you can be confident that you're making the right choice for your social media management. 

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