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Wish.com's Overview

Total employees5
HeadquartersSan Francisco
Founded

Wish.com, operated by ContextLogic Inc. until its acquisition by Qoo10 Pte. Ltd. in early 2024, is an American online e-commerce platform facilitating transactions between sellers and buyers. Known for its extremely low-priced goods, often shipped directly from Chinese manufacturers, Wish utilizes browsing features rather than a search bar format. It targets bargain hunters globally, offering a wide variety of products across numerous categories. The platform gained significant popularity but has also faced challenges related to product quality perception, shipping times, and increased competition. Following its sale to Singapore-based Qoo10, Wish is expected to integrate into Qoo10's larger e-commerce ecosystem, potentially leveraging Qoo10's strength in Asian markets while aiming to revitalize its global presence.

Where is Wish.com's Headquarters?

HQ Function

Serves as the primary corporate hub coordinating global strategy, platform development, engineering, marketing, finance, and administrative functions. Note: Post-acquisition by Qoo10 (Singapore-based), the strategic importance and functions may evolve or integrate with the parent company.

Notable Features:

Located within the prominent One Sansome Street skyscraper (also known as Citigroup Center) in San Francisco's Financial District. The building features a distinctive design combining a historic Beaux-Arts base with a modern office tower.

Work Culture:

Historically characteristic of a fast-paced tech startup environment, heavily focused on data analysis, user growth, and e-commerce logistics optimization. The culture is likely undergoing significant transition following the acquisition by Qoo10 and associated restructuring.

HQ Significance:

Its location in San Francisco provided access to a rich pool of tech talent, venture capital (historically), and proximity to key partners. It served as the central node for Wish's global operations before the Qoo10 acquisition.

Values Reflected in HQ: The choice of a prominent downtown San Francisco location historically reflected ambition, a focus on technology and data, and integration within the broader tech ecosystem. Practicality is shown through leasing space rather than constructing a dedicated campus.

Location:

Wish operates as a global e-commerce marketplace, historically connecting millions of users across over 60 countries with predominantly China-based merchants. Its core functions supported globally include localized mobile app experiences, multi-currency payment processing, international logistics and shipping coordination, targeted digital marketing, and distributed customer support. Following the acquisition by Qoo10, its global footprint might be strategically realigned, potentially enhancing its presence in Asia while continuing to serve users worldwide under the new parent company's structure.

Street Address:

One Sansome Street, 40th Floor

City:

San Francisco

State/Province:

CA

Country:

USA

Wish.com's Global Presence

Shanghai, China

Address: Specific address not publicly listed; operations may be integrated with Qoo10's regional structure.

Facilitated direct engagement with the vast network of manufacturers and sellers supplying the platform.

Toronto, ON, Canada

Address: Previous location details unclear; operations likely reduced or consolidated post-acquisition.

Tapped into the local tech talent pool to support Wish's technological infrastructure and innovation.

Amsterdam, Netherlands

Address: Previous location details unclear; operations may be integrated with Qoo10's European structure.

Managed Wish's presence and operational needs within the European market.

Singapore

Address: 5 Tampines North Drive 5, #06-00, Singapore 528548 (Qoo10 HQ)

Central command for the combined Qoo10/Wish entity, driving synergy and overall strategy, particularly strong in the Asian e-commerce landscape.

Buying Intent Signals for Wish.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Wish.com

As of April 2025, Wish.com' leadership includes:

Ku Young Bae - CEO of Qoo10 Pte. Ltd. (Overseeing Wish operations)

Investors of Wish.com

Wish.com has been backed by several prominent investors over the years, including:

GGV Capital
Founders Fund
DST Global
Temasek Holdings
Formation Group
General Atlantic
Third Point Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits3

The primary executive movements in the last 12 months were departures linked to the acquisition of Wish's operating business by Qoo10, finalized in February 2024. Key leaders from the former ContextLogic/Wish team transitioned out as the platform came under new ownership.

Departures

Joe Yan, Departed as CEO following the closing of the acquisition by Qoo10.
Vivian Liu, Departed as CFO following the closing of the acquisition by Qoo10.
Rishi Bajaj, Departed as COO following the closing of the acquisition by Qoo10.

New Appointments:

Ku Young Bae, Qoo10 CEO Ku Young Bae assumed ultimate leadership responsibility for the Wish platform following the acquisition.

Technology (Tech Stack) used by Wish.com

Discover the tools Wish.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wish.com Email Formats and Examples

Wish.com (and its former parent, ContextLogic Inc.) likely utilized standard corporate email formats. Common patterns often involve combinations of first name, last name, or initials. Post-acquisition by Qoo10, email structures might consolidate or change. The most frequently observed formats for @wish.com have included:

[first_initial][last]@wish.com

Format

jdoe@wish.com

Example

70%

Success rate

News and media

TechCrunchFebruary 13, 2024

Qoo10 acquires Wish for $173M, a fraction of its former $11B+ valuation

Singapore-based Qoo10 Pte. Ltd. officially completed its acquisition of the operating assets and liabilities of Wish from ContextLogic Inc. for approximately $173 million in cash, significantly below Wish's peak valuation....more

Retail DiveFebruary 14, 2024

Qoo10 closes acquisition of Wish platform

The acquisition aims to create a global e-commerce powerhouse by combining Qoo10's strength in Asia with Wish's global reach. ContextLogic Inc., the former parent of Wish, plans to continue as a publicly listed entity primarily holding net operating loss carryforwards....more

PR NewswireFebruary 12, 2024

ContextLogic Stockholders Approve Asset Sale to Qoo10 Pte. Ltd.

Shareholders of ContextLogic Inc. voted to approve the sale of substantially all of its operating assets and liabilities, primarily comprising the Wish e-commerce platform, to Qoo10, paving the way for the deal's finalization....more

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