Wish.com, operated by ContextLogic Inc. until its acquisition by Qoo10 Pte. Ltd. in early 2024, is an American online e-commerce platform facilitating transactions between sellers and buyers. Known for its extremely low-priced goods, often shipped directly from Chinese manufacturers, Wish utilizes browsing features rather than a search bar format. It targets bargain hunters globally, offering a wide variety of products across numerous categories. The platform gained significant popularity but has also faced challenges related to product quality perception, shipping times, and increased competition. Following its sale to Singapore-based Qoo10, Wish is expected to integrate into Qoo10's larger e-commerce ecosystem, potentially leveraging Qoo10's strength in Asian markets while aiming to revitalize its global presence.
Serves as the primary corporate hub coordinating global strategy, platform development, engineering, marketing, finance, and administrative functions. Note: Post-acquisition by Qoo10 (Singapore-based), the strategic importance and functions may evolve or integrate with the parent company.
Located within the prominent One Sansome Street skyscraper (also known as Citigroup Center) in San Francisco's Financial District. The building features a distinctive design combining a historic Beaux-Arts base with a modern office tower.
Historically characteristic of a fast-paced tech startup environment, heavily focused on data analysis, user growth, and e-commerce logistics optimization. The culture is likely undergoing significant transition following the acquisition by Qoo10 and associated restructuring.
Its location in San Francisco provided access to a rich pool of tech talent, venture capital (historically), and proximity to key partners. It served as the central node for Wish's global operations before the Qoo10 acquisition.
Wish operates as a global e-commerce marketplace, historically connecting millions of users across over 60 countries with predominantly China-based merchants. Its core functions supported globally include localized mobile app experiences, multi-currency payment processing, international logistics and shipping coordination, targeted digital marketing, and distributed customer support. Following the acquisition by Qoo10, its global footprint might be strategically realigned, potentially enhancing its presence in Asia while continuing to serve users worldwide under the new parent company's structure.
One Sansome Street, 40th Floor
San Francisco
CA
USA
Address: Specific address not publicly listed; operations may be integrated with Qoo10's regional structure.
Facilitated direct engagement with the vast network of manufacturers and sellers supplying the platform.
Address: Previous location details unclear; operations likely reduced or consolidated post-acquisition.
Tapped into the local tech talent pool to support Wish's technological infrastructure and innovation.
Address: Previous location details unclear; operations may be integrated with Qoo10's European structure.
Managed Wish's presence and operational needs within the European market.
Address: 5 Tampines North Drive 5, #06-00, Singapore 528548 (Qoo10 HQ)
Central command for the combined Qoo10/Wish entity, driving synergy and overall strategy, particularly strong in the Asian e-commerce landscape.
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As of April 2025, Wish.com' leadership includes:
Wish.com has been backed by several prominent investors over the years, including:
The primary executive movements in the last 12 months were departures linked to the acquisition of Wish's operating business by Qoo10, finalized in February 2024. Key leaders from the former ContextLogic/Wish team transitioned out as the platform came under new ownership.
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Wish.com (and its former parent, ContextLogic Inc.) likely utilized standard corporate email formats. Common patterns often involve combinations of first name, last name, or initials. Post-acquisition by Qoo10, email structures might consolidate or change. The most frequently observed formats for @wish.com have included:
[first_initial][last]@wish.com
Format
jdoe@wish.com
Example
70%
Success rate
TechCrunch • February 13, 2024
Singapore-based Qoo10 Pte. Ltd. officially completed its acquisition of the operating assets and liabilities of Wish from ContextLogic Inc. for approximately $173 million in cash, significantly below Wish's peak valuation....more
Retail Dive • February 14, 2024
The acquisition aims to create a global e-commerce powerhouse by combining Qoo10's strength in Asia with Wish's global reach. ContextLogic Inc., the former parent of Wish, plans to continue as a publicly listed entity primarily holding net operating loss carryforwards....more
PR Newswire • February 12, 2024
Shareholders of ContextLogic Inc. voted to approve the sale of substantially all of its operating assets and liabilities, primarily comprising the Wish e-commerce platform, to Qoo10, paving the way for the deal's finalization....more
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