Weedmaps, operated by its parent company WM Technology, Inc. (Nasdaq: MAPS), is a leading technology platform serving the cannabis industry. Founded in 2008, it provides consumers with information on cannabis retailers and products, and offers cloud-based SaaS solutions (WM Business) for cannabis retailers and brands to manage their operations, compliance, and marketing. Weedmaps aims to power a transparent and inclusive global cannabis economy by connecting consumers, retailers, and brands, and advocating for legalization.
Serves as the primary corporate center, housing executive leadership, core engineering teams, product development, marketing, sales operations, and administrative functions.
Modern office facilities situated within a campus known for technology and innovation companies. Often features contemporary design suitable for a tech workforce.
Characterized by a fast-paced, tech-driven environment blended with the unique dynamics of the evolving cannabis industry. Emphasis on innovation, collaboration, and adapting to regulatory changes.
The Irvine HQ is central to Weedmaps' strategic direction, technological development, and operational management for its North American and global activities.
While primarily focused on North America (USA and Canada), Weedmaps maintains a global presence through its technology development hubs (like Barcelona) and its platform's accessibility worldwide for information, though transactional services are limited by local legality. Functions supported globally include software engineering, platform development, and potentially remote support or market research.
41 Discovery
Irvine
CA
USA
Address: [Specific street address not publicly listed, located in Denver Metro Area]
Supports central US market operations, product development, and potentially data analytics functions given Colorado's early legalization.
Address: [Specific street address not publicly listed, located in Toronto Metro Area]
Manages growth and operations within the federally legal Canadian cannabis market, adapting the platform to specific provincial regulations.
Address: [Specific street address not publicly listed]
Supports global technology development and serves as a foothold for potential future expansion within the European cannabis accessory and information market.
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As of April 2025, Weedmaps' leadership includes:
Weedmaps has been backed by several prominent investors over the years, including:
Weedmaps (WM Technology) experienced significant leadership transitions over the past year, including changes in the CEO role. Doug Francis, Co-founder, remains Executive Chair, providing strategic oversight.
Discover the tools Weedmaps uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Weedmaps (WM Technology) commonly uses the following email format structure for its employees.
[first_initial][last]@weedmaps.com
Format
jdoe@weedmaps.com
Example
85%
Success rate
Business Wire • May 8, 2024
WM Technology reported its financial results for the first quarter ending March 31, 2024, detailing revenue, net income/loss, and operational highlights for the period. Revenue was $44.4 million....more
Business Wire • February 28, 2024
The company released its Q4 and full-year 2023 financial performance, discussing revenue trends, profitability metrics, and strategic initiatives undertaken during the year....more
SEC Filing (8-K) • February 15, 2024
WM Technology filed an 8-K reporting the resignation of R. Dane Morris as Interim Chief Executive Officer and member of the Board of Directors, effective February 14, 2024....more
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