What Does The Marketing Practice Do?

Total employees411
HeadquartersEast Hendred
Founded

The Marketing Practice (TMP) is a global B2B marketing agency that helps enterprise clients win new customers, grow existing accounts, and enter new markets. They specialize in account-based marketing (ABM), demand generation, channel marketing, and MarTech consulting. With a data-driven and creative approach, TMP delivers integrated marketing programs that drive measurable growth for some of the world's largest technology and B2B brands. Their services span strategy, creative, media, and analytics to build and execute impactful marketing campaigns.

Where Is The Marketing Practice's Headquarters?

The Marketing Practice officeThe Marketing Practice officeThe Marketing Practice officeThe Marketing Practice office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the original and a key strategic hub for global operations, client strategy, creative development, and administrative functions for the B2B marketing agency.

Notable Features:

The headquarters is uniquely situated in a converted barn, reflecting the company's entrepreneurial origins and fostering a distinct, creative working environment. It blends rustic charm with modern agency facilities.

Work Culture:

The work culture at The Marketing Practice is described as 'unashamedly ambitious,' fostering collaboration, creativity, and innovation. It's a supportive environment that encourages continuous learning, personal growth, and a strong focus on delivering client success.

HQ Significance:

The Oxfordshire headquarters is significant as it represents the company's roots, founded in this location in 2002. It symbolizes their journey from a small startup to a recognized global B2B marketing leader, while retaining a unique character.

Values Reflected in HQ: The headquarters reflects values such as entrepreneurial spirit (founded in a barn), growth, creativity (unique workspace), and a people-centric approach to its work environment.

Location:

The Marketing Practice supports a wide range of functions globally, including international B2B marketing strategy, account-based marketing program delivery, demand generation campaigns, content creation, MarTech implementation and management, creative services, and analytics. Their global office network allows them to serve multinational clients with localized insights and execution capabilities across North America, Europe, and Asia-Pacific.

Street Address:

The Old Convert, High Street

City:

East Hendred

State/Province:

Oxfordshire

Country:

United Kingdom

Where Else Does The Marketing Practice Operate Around the World?

London, UK

Address: Acre House, 11-15 William Road, London, NW1 3ER, UK

Serves as a key operational center in a major global city, facilitating client engagement and talent acquisition in the European market.

Seattle, WA, USA

Address: 1000 2nd Ave, Suite 3320, Seattle, WA 98104, USA

Strengthens TMP's presence in the US market, providing localized expertise and support for major tech hubs and enterprise clients across North America.

Munich, Germany

Address: Balanstrasse 73, Haus 21A, 3.OG, 81541 München, Germany

Provides a dedicated presence for European clients, understanding local market nuances and delivering targeted campaigns.

Sydney, Australia

Address: Level 1, 100 Harris Street, Pyrmont, NSW 2009, Australia

Expands TMP's global reach and provides on-the-ground support for clients operating in or targeting the APAC market.

Denver, CO, USA

Address: Industrious RiNo, 3000 Brighton Blvd, Suite 200, Denver, CO 80216, USA

Complements the Seattle office in providing comprehensive coverage and support for the expansive US B2B market.

Buying Intent Signals for The Marketing Practice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Marketing Practice? Meet the Executive Team

As of April 2025, The Marketing Practice' leadership includes:

Matt Harper - Chief Executive Officer
David van Schaick - Chief Commercial Officer & President, Americas
Chris Todhunter - Chief Financial Officer
Paul Everett - Chief Technology Officer
Sarah Pettinger - Chief People Officer
Barbara Thomas - President, EMEA

Who's Investing in The Marketing Practice?

The Marketing Practice has been backed by several prominent investors over the years, including:

Horizon Capital
CIP Capital

What Leadership Changes Has The Marketing Practice Seen Recently?

Hire3
Exits2

The Marketing Practice has seen significant leadership updates in the past year. Matt Harper was appointed CEO, succeeding founder Clive McNamara. Chris Todhunter joined as the new CFO, following Clive Rumsey's departure. Additionally, Barbara Thomas was appointed as President, EMEA to strengthen regional leadership.

Departures

Clive McNamara, Clive McNamara, founder, stepped down as CEO of The Marketing Practice.
Clive Rumsey, Clive Rumsey departed his role as Chief Financial Officer.

New Appointments:

Matt Harper, Matt Harper appointed as new CEO, formerly President, Global.
Barbara Thomas, Barbara Thomas appointed as President, EMEA, to lead regional operations and growth.
Chris Todhunter, Chris Todhunter appointed as new Chief Financial Officer, overseeing financial strategy and operations.

What Technology (Tech Stack) Is Used byThe Marketing Practice?

Discover the tools The Marketing Practice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Marketing Practice Email Formats and Examples

The Marketing Practice most commonly uses the [first].[last]@themarketingpractice.com email format. This is a standard convention for professional communication within the company.

[first].[last]@themarketingpractice.com

Format

jane.doe@themarketingpractice.com

Example

90%

Success rate

What's the Latest News About The Marketing Practice?

The Marketing Practice News • March 5, 2024

The Marketing Practice acquires leading B2B media and data company R3

The Marketing Practice (TMP) announced its acquisition of R3, a US-based B2B media planning, data, and programmatic agency. This move aims to enhance TMP's media and data capabilities, particularly in the US market....more

B2B Marketing • January 10, 2024

The Marketing Practice appoints Matt Harper as new CEO

The Marketing Practice (TMP) has appointed Matt Harper as its new chief executive officer. Harper, who was previously President, Global at TMP, takes over the role from founder Clive McNamara....more

The Marketing Practice News • May 16, 2023

The Marketing Practice Acquires US-Based ABM and Demand Agency Campaign Stars and Welcomes New Investment from CIP Capital

The Marketing Practice (TMP) announced the acquisition of Campaign Stars, a US-based ABM and demand generation agency. This acquisition, along with new investment from CIP Capital, significantly expands TMP's US presence and capabilities....more

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