The ICONIC
The ICONIC's Overview
The ICONIC is a leading online fashion and lifestyle retailer operating in Australia and New Zealand. Launched in 2011, it offers an extensive range of products including apparel, footwear, accessories, sportswear, beauty, and homewares from hundreds of local and international brands. Known for its customer-centric approach, fast delivery options (including 3-hour delivery in metropolitan areas), and free returns, The ICONIC has established itself as a major player in the ANZ e-commerce market. The company is part of the Global Fashion Group (GFG), leveraging global expertise and networks while focusing on local market needs. Its mission is to create a seamless and inspiring shopping experience, empowering customers to express their individuality through fashion and lifestyle choices.
Where is The ICONIC's Headquarters?
HQ Function
The ICONIC's headquarters in Sydney serves as the central corporate office, responsible for strategic planning, marketing, technology development, merchandising, finance, customer experience, and overall operations management for its e-commerce platform across Australia and New Zealand.
Notable Features:
Located in Sydney's central business district, the office is a modern workspace designed to foster collaboration, innovation, and creativity. It likely features open-plan layouts, contemporary meeting spaces, and amenities that reflect the company's dynamic and fashion-forward culture.
Work Culture:
The work culture at The ICONIC is often described as fast-paced, innovative, and customer-obsessed. It fosters a collaborative environment with a strong emphasis on teamwork, agility, and a passion for fashion, technology, and e-commerce. The company encourages a vibrant and inclusive atmosphere.
HQ Significance:
The Sydney headquarters is the nerve center for one of the largest and most influential online fashion retailers in the Australia and New Zealand region. It's where key business decisions are made, driving the company's growth, market strategy, technological advancements, and brand identity.
Values Reflected in HQ: The headquarters' design and operational ethos likely reflect The ICONIC's core values, such as customer-centricity, innovation, 'Own It' (accountability), 'Stronger Together' (collaboration), and a 'We Are ICONIC' spirit (passion and ambition).
Location:
The ICONIC's primary operational focus and customer base are within Australia and New Zealand. Its e-commerce platform is tailored to these markets. While it doesn't have a widespread physical global office presence under its own brand, The ICONIC is a key part of the Global Fashion Group (GFG). GFG operates several e-commerce fashion platforms in emerging markets across Southeast Asia, Latin America, and Eastern Europe. This association provides The ICONIC with access to global insights, sourcing capabilities, shared technology, and best practices from a worldwide network of fashion e-commerce businesses.
Street Address:
Level 18, 338 Pitt Street
City:
Sydney
State/Province:
New South Wales
Country:
Australia
The ICONIC's Global Presence
Yennora, New South Wales/Australia
Address: 195 Byron Rd, Yennora NSW 2161, Australia
The Yennora Fulfilment Centre is essential for ensuring efficient and rapid delivery of a vast array of fashion, sports, and lifestyle products to customers throughout the ANZ region, directly supporting The ICONIC's promise of fast shipping and high customer satisfaction.
Buying Intent Signals for The ICONIC
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Executive Team of The ICONIC
As of April 2025, The ICONIC' leadership includes:
Investors of The ICONIC
The ICONIC has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months (May 2023 - May 2024), The ICONIC experienced significant leadership transitions. Gayle Tait was appointed CEO, commencing in August 2023, but resigned in December 2023. Consequently, Jere Calmes, CEO of parent company Global Fashion Group, stepped in as Interim CEO of The ICONIC.
Departures
New Appointments:
Technology (Tech Stack) used by The ICONIC
Discover the tools The ICONIC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The ICONIC Email Formats and Examples
The ICONIC typically utilizes standard corporate email address formats. The most common and probable format is [first].[last]@theiconic.com.au. Variations such as [first_initial][last]@theiconic.com.au might also be in use for some employees or specific departments.
[first].[last]@theiconic.com.au
Format
jane.doe@theiconic.com.au
Example
80%
Success rate
News and media
Ragtrader • April 29, 2024
The ICONIC unveils new AI-powered shopping features
The ICONIC has introduced new artificial intelligence-driven functionalities to its platform, including a conversational AI search tool and an AI styling feature called 'Shop The Look'. These innovations aim to personalize and enhance the customer shopping experience by offering tailored recommendations and interactive ways to discover products....more
Inside Retail Australia • December 7, 2023
The Iconic CEO Gayle Tait resigns, GFG boss Jere Calmes steps in as interim
Gayle Tait resigned from her role as CEO of The Iconic after a short tenure that began in August 2023. Jere Calmes, the CEO of The Iconic's parent company Global Fashion Group (GFG), has been appointed as the interim CEO for The Iconic....more
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