What Does Sports Basement Do?

Total employees390
HeadquartersSan Francisco
Founded1998

Sports Basement is a California-based sporting goods retailer renowned for its extensive selection of outdoor and athletic gear, apparel, and equipment rentals at competitive prices. From an end-user perspective, they are a go-to destination for everything from ski and snowboard gear to bikes, camping equipment, and running shoes. The company emphasizes a community-focused approach, frequently hosting events, supporting local non-profits through its 'Basementeer' program, and fostering a welcoming atmosphere for enthusiasts of all levels. Their stores are typically large, warehouse-style spaces, embodying a 'basement' feel with great deals, and are staffed by knowledgeable individuals passionate about sports and the outdoors, ready to help customers gear up for their next adventure. Services like bike repair, ski tuning, and comprehensive equipment rentals are also key offerings.

Where Is Sports Basement's Headquarters?

Sports Basement officeSports Basement officeSports Basement officeSports Basement office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate operations, strategic planning, merchandising, marketing, human resources, and administrative functions supporting all retail locations and e-commerce operations.

Notable Features:

The headquarters is often co-located or closely integrated with one of their large retail environments, embodying the company's hands-on, customer-centric approach. This setup allows for direct interaction with products and immediate feedback from the retail floor, fostering a practical and collaborative environment.

Work Culture:

The work culture at Sports Basement's HQ is dynamic, collaborative, and infused with a genuine passion for sports and the outdoors. Employees frequently share these interests, creating an enthusiastic, innovative, and knowledgeable environment that values community engagement, sustainability, and a down-to-earth, approachable style.

HQ Significance:

The San Francisco headquarters is significant as it's the operational and strategic core for a beloved regional retailer. It drives the company's mission to provide affordable, quality gear and foster a love for outdoor activities and healthy lifestyles in the communities it serves throughout California.

Values Reflected in HQ: The headquarters' integration with retail operations reflects values such as customer-centricity, practicality, and transparency. Its urban location emphasizes accessibility and community connection, while the repurposed nature of its spaces often hints at a value for resourcefulness and sustainability.

Location:

Sports Basement primarily operates within California, USA, with a strong network of physical retail stores across the state. While they maintain a robust e-commerce platform (sportsbasement.com) that may facilitate shipping to a broader domestic audience, they do not have international offices or retail locations. Their operational focus and brand identity are deeply rooted in serving Californian communities. Any 'global' reach would primarily be through online sales to customers who might be outside their immediate physical service area, rather than dedicated international operations.

Street Address:

1590 Bryant Street

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Sports Basement Operate Around the World?

San Francisco (Presidio), CA, USA

Address: 610 Old Mason St, San Francisco, CA 94129

Serves as a key destination store for San Francisco and the wider Bay Area, providing comprehensive gear solutions and community engagement within a unique national park setting. Often hosts large events and clinics.

Sunnyvale, CA, USA

Address: 1177 Kern Ave, Sunnyvale, CA 94085

Provides essential sports and outdoor retail services to the South Bay and Silicon Valley, supporting a diverse range of athletic and recreational pursuits for families and tech professionals alike.

Berkeley, CA, USA

Address: 2727 Milvia St, Berkeley, CA 94703

Acts as a central resource for sports and outdoor gear for residents of Berkeley, Oakland, and surrounding East Bay cities, fostering local outdoor participation and supporting community initiatives.

Redwood City, CA, USA

Address: 202 Walnut St, Redwood City, CA 94063

Functions as an important retail location for the mid-Peninsula region, enhancing community access to affordable sports gear, expert advice, and local event support.

Buying Intent Signals for Sports Basement

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sports Basement? Meet the Executive Team

As of April 2025, Sports Basement' leadership includes:

Erik Joule - Chief Executive Officer
Tom Purcell - Co-Founder & President
David Lari - Co-Founder
Robert Knez - Chief Financial Officer
Elias John - Chief Marketing Officer

Who's Investing in Sports Basement?

Sports Basement has been backed by several prominent investors over the years, including:

Sports Basement is a privately held company. It is recognized for its community-centric model and is partially employee-owned through an Employee Stock Ownership Plan (ESOP), rather than being primarily backed by traditional venture capital or private equity firms. Specific external investor details, if any, are not publicly disclosed.

What Leadership Changes Has Sports Basement Seen Recently?

Hire0
Exits0

There have been no major public announcements or widespread reports of executive hires or exits at Sports Basement in the last 12 months. The leadership team appears to be stable, continuing to guide the company's growth and community initiatives.

What Technology (Tech Stack) Is Used bySports Basement?

Discover the tools Sports Basement uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sports Basement Email Formats and Examples

Sports Basement likely utilizes common professional email address formats for its employees, typically incorporating the employee's name with the company domain 'sportsbasement.com'. While the exact internal conventions are not publicly detailed, standard structures are generally employed for business communication.

[first_initial][last]@sportsbasement.com

Format

jdoe@sportsbasement.com

Example

75%

Success rate

What's the Latest News About Sports Basement?

Bicycle Retailer and Industry NewsMay 15, 2023

Sports Basement Partners with PeopleForBikes and Call2Recycle for E-bike Battery Recycling Program

Sports Basement has joined a significant nationwide e-bike battery recycling program, a collaborative effort with PeopleForBikes and Call2Recycle. This initiative enables consumers to conveniently drop off used e-bike batteries at participating Sports Basement locations for safe, environmentally responsible recycling, thereby promoting sustainability within the cycling community and addressing electronic waste....more

Sports Basement Community Pages/Company WebsiteOngoing (Highlighted October 2023 for recency)

Sports Basement Continues Strong Community Support Through Its Basementeer Program

Sports Basement's innovative 'Basementeer' program remains a vital component of its community engagement strategy. The program offers customers a 10% discount on purchases and concurrently donates 10% of the profits from those sales to a local school or charity chosen by the customer. This ongoing initiative effectively highlights the company's deep-rooted commitment to supporting and giving back to local communities across California....more

Marin Independent JournalDecember 5, 2023

Sports Basement Opens New Store in Novato, Expanding North Bay Presence

Sports Basement has expanded its retail footprint with the opening of a new 40,000-square-foot store in Novato, located at the former Orchard Supply Hardware site in the Vintage Oaks shopping center. This marks the company's 12th store and strengthens its presence in the North Bay, offering a wide range of sporting goods, apparel, rentals, and its signature community programs....more

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